Are Corporations the New Superheroes of the 21st Century?

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Whether you’re the World Bank or selling soda, a moral and social imperative is emerging in which corporations are recognizing that using their considerable resources to innovating for good is no longer an option, it’s a necessity.

Our beliefs are supported by London Business School Professor Lynda Gratton, an organizational change and leadership expert with 30 years experience studying corporations, who recently launched a book called “The Key: How Corporations Succeed by Solving the World’s Toughest Problems.” In it she details how corporations can become an important platform for change, stating that “Never before have corporations been so large, so wealthy, so powerful, and so rich in human creativity and endeavor. It is critical to our success and to the livelihood of our global population for them to understand that their future is entirely caught up in their ability to find solutions.”

And that’s what we mean by playing big. 

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