Beyond Measure: Getting From A To B Via The Most Happy Route.

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“Logic will take you from A to B, imagination will take you everywhere.” — Albert Einstein.

Maps get us to where we want to go, but what if they could intuit taking you to places you didn’t know you wanted to go, or offer alternative, more happy routes? Instead of getting us from point A to point B via the most direct route possible, what if we could wander and enjoy the experience of getting from one place to another? Daniele Quercia (At Yahoo! Labs, Barcelona) pondered these exact questions one day while riding a bike through Boston and as a social scientist set about developing a new type of map. The happy map! In this quick but wonderful TED talk he describes why and how he and his team made it happen…

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