Businesses Are Being Driven To Become Social Capitalists.

No Comment 44 Views

We’re seeing the formation of entirely new business models, as well as bold new platforms that negate or disintermediate traditional structures altogether, from Wikipedia to Airbnb and Lyft Rides, to Kickstarter and Bitcoin. What does this all mean and what’s coming next? The rise of a human era that places value on a life meaningfully lived based on sharing, trust and collaboration vs ownership, control and accumulation. As we move to a “stakeholder” view of our world, businesses are being driven to become social capitalists, thinking beyond the function they provide to claim a bigger, more culturally relevant purpose, giving all those who interact a greater sense of belonging, mission and loyalty.

“If you’re still seeing your business essentially as a giant factory producing outputs, instead of a system that creates real, positive human outcomes, you’re still stuck in the industrial age, while the rest of the world, especially your customers, are beginning to take a quantum leap into what I call a human age, an era where a life meaningfully well lived is what really counts.” —Umair Haque, Director of the Havas Media Labs

Image: Gregory Dees author of “The Meaning of ‘Social Entrepreneurship’”

About the author

Leave a Reply

Your email address will not be published. Required fields are marked (required)

PINPOINTED PREVIOUSLY: Better Work.

Recent Posts
Subscribe

If you're interested in a customized version of our weekly newsletter for your industry please reach out to emma@playbiginc.com. We have versions brewing for the Food, Restaurant, Luxury Travel and Entertainment industries, and would love to synthesize all this learning for you!

CONTACT US

NANCY GIORDANO 

Founder | Brand Futurist

Play Big Inc: Inspired guides to the new economy

email | twitter | linkedin 

TEDxAustin | TEDxYouth@ Austin 


EMMA PEZZACK 

Cultural Synthesist | Content Director

email: emma@playbiginc.com 


JEFF SHARPE

Design Instigator | Experience Architect 

email: jeffrey@playbiginc.com