Businesses Are Getting Off The Fence And Showing They Care.

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“Consumers don’t want to make the world a better place, they want brands to do that for them.” Though that statement is oversimplification of a very complex issue, the fact remains that brands have spent decades convincing consumers to buy products and invest in practices that have created health issues, resource scarcity, 21st century slavery, and that’s just the tip of the iceberg. Is it any wonder they’re now demanding that companies do something about it?

“73% of Millennials believe that businesses should share a point of view about issues; 73% also think businesses should influence others to get involved in an issue.” —Trendwatching

As we’re reporting this week, quite a few are listening to that feedback and succeeding at giving consumers what they want, addressing greater societal and environmental impacts, and gaining loyalty and trust along the way. Just this month, “Nestlé USA released its second Creating Shared Value (CSV) report, which details the company’s progress against 27 commitments set in 2013 related to nutrition, health and wellness, environmental impact and water use, social impact and responsible sourcing. Among some of the highlights:

1. Nestlé reformulated 1,058 food and pet products to consider nutrition or consumer preferences — including reducing sodium, sugar and trans fats, increasing essential nutrients.

2. All artificial colors and flavors will be removed from its chocolate candy by the end of this year.

3. All Nestlé facilities in the USA are now zero waste to landfill; 12 Nestlé facilities achieved the status in 2014 and 25 facilities achieved the status this year. By April 2015, Nestlé had exceeded its global zero waste to landfill goal to achieve that status at 10 percent of its worldwide factories.

4. Onsite energy consumption from renewable resources increased by 24 percent from 2010 to 2014.

 

 

In : STRATEGY

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