• Teens And Screens.
    No Comment 62 Views

    More than 9 out of 10 American teenagers use social media, and according to Pew Research, fully 95% of all teens ages 12-17 are now online (September 2012 survey). There are 75% who have smartphones, and 8 out of 10 have a laptop or desktop computer. They use them for music (60%), to play games (46%), swapping videos (32%), and for social networking (23%). While friends continue to be a dominant influence, social media environments are just as much so as teens are becoming increasingly…

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  • The Need For Societies To Prepare For An Aging Boom.
    No Comment 146 Views

    Rather than the aging boom placing a huge burden on the younger generation, this population brings an ability to transform economies and societies across the world on many different levels. Extended longevity is an opportunity for individuals at every age when they are in good health and living in environments shaped for this new aging demographic, to rethink the ways in which they want to live their longer lives. It also represents a group with increasing economic weight…

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  • Older But Stronger.
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    In the not too distant future, an aging demographic of people over 60 will account for more people on the planet than the number of children under five, with the current count at 868 million in 2014, and what’s expected to be numbers exceeding 2.2 billion by 2050. In the U.S., the aging population is set to reach record levels and by 2050, according the U.S. Census Bureau projections, one in five Americans will be 65 or older, with 400,000 over the age of 100. As the stigmatization…

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  • This Week: “Risk And Responsibility In A Hyperconnected World”.
    No Comment 163 Views

    The WE (World Economic Forum) estimates that by 2020 there will be 50 billion networked devices, pretty much allowing us to connect anywhere, anytime and with anyone. Further, they go on to state that in an internet minute 204 million emails are sent, Amazon makes $83,000 in sales, and revenues for mobile network operators will top 1.2 trillion USD. As the opportunities to use technology to great advantage show no signs of slowing down (in all sectors; government, private and…

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  • This Week: Well, Hello “Generation World”!
    No Comment 39 Views

    The global market is now dominated by a new vanguard of consumers (whom ad agency Young & Roubicom are calling “Generation World”). Global research conducted by Y&R suggests that they are rapidly growing in size, and at this point in time represent 29% of the total global market. They are a force to be reckoned with. Hyper-connected, socially aware and they love to shop, but they’re high maintenance and hold brands to a high standard, demanding that…

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