What Americans Really Think About The Environment.

STRATEGIC STUDIO:

Play Big Inc guides visionary leaders through a rapidly transforming society. We focus on helping C-suite leaders more courageously navigate change and better harness resources to optimize revenues and contribute in more meaningful ways. With a portfolio of more than $30B worth of experience, we do this by applying the big shifts coming toward us in these tangible ways:

Corporate Purpose

Brand Salience

Culture Alignment

Strategic Innovation

KEYNOTE VISION:

THEBIGSHIFT is a tight summary of the 9+ big shifts shaping the future, designed to help organizations and industries better understand how radical changes in technology and culture are weaving the new economy.

What Americans Really Think About The Environment.
October 24, 2014 No Comment 34 Views

Believing that environmental resources are becoming increasingly constrained, we often point to the need for corporations to drive toward a more sustainable future. However, it’s important to also note the dramatic rise in (and extent to which) people also feel responsible for the environment. What will it mean for transactional businesses — and a GDP dominated by consumer spending — if 70% of Americans now believe they cause the world’s environmental…
Read more ...
The Circular Economy Offers A More Systemic And Sustainable View Of Business.
October 23, 2014 No Comment 541 Views

The Circular Economy is a future imperative to combat increasing rates of consumption and severely constrained global resources. In a world soon to be of 9 billion consumers actively buying manufactured goods, it is abundantly evident that economies and business who act in a mode of extraction only are not sustainable and will ultimately fail. When you consider that the FMCG (Fast-Moving Consumer Goods) sector accounts for more than 90% of our agricultural output, and…
Read more ...
The Rapid Rise of The Socially Conscious Citizen.
October 21, 2014 No Comment 62 Views

According to a recent Havas “Meaningful Brands” survey, US consumers said they wouldn’t care if 92% of brands disappeared and only 9% of brands positively impact our lives — and these beliefs are, surprisingly, far more dramatic than the global average. For business to thrive it’s imperative to drive bottom line success by committing to stakeholder wellbeing. The rapid rise of the socially conscious citizen is shaping and evolving…
Read more ...
News Now: The Shocking Reality Of Income Disparity.
September 26, 2014 No Comment 14 Views

Created by Pavlina Tcherneva, an Assistant Professor of Economics at Bard College, this chart depicts the sharp rise and decline of the wealthy 10% compared to the 90% working class. Excerpt from a paper she wrote in August 2013, “An examination of average income growth [in the U.S.] during every postwar expansion (from trough to peak) and its distribution between the wealthiest 10% and bottom 90% of households reveals that income growth becomes more inequitably distributed…
Read more ...
A Record Breaking 40% of Women Are Now The Sole or Primary Breadwinners of Their Homes.
September 26, 2014 No Comment 11 Views

While this phenomena continues to grow, it’s worth noting that this stat actually is made up of two very different HH’s: women who are married and out-earn their husbands (37%), vs those who are single parents (67%). Interestingly, while single mothers struggle to live above the poverty rate, married families with a breadwinner mom-out earn all other families, even those where the father earns more. Unfortunately though, many of these married breadwinner mothers aren’t…
Read more ...