• From Second Screens to Screen Stacking.
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    Watching TV while simultaneously interacting with a smartphone, laptop or tablet is on the verge of becoming a majority behavior worldwide, allowing users to engage with brands in real time while watching a program. Research conducted by both Nielsen and research consultancy TNS suggest that between 56-80% of Americans engage in another digital activity during their TV sessions, a behavior termed “screen-stacking.” Roughly one-sixth of viewers engage in “real-time”…

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  • Product Innovation Is Transforming Into Experience Innovation.
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    Advances in manufacturing and the reach of digital technology have reduced speed to market and the ability to differentiate new products, which is eroding marketshare. Being “new” or “different” in the world of product design is no longer an advantage. Add to that choice-fatigued consumers who want brands to “speak to them,” addressing their personal needs and desires, and it’s easy to see how product innovation is transforming…

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  • Audiences Within Audiences Are Redefining Digital Media.
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    Content marketing is on the rise as digital technology is fragmenting audiences with endless options, empowering them to avoid commercial messages. As a result, there is a growing need to align brands with content that amplifies authentic and relevant messaging, which in turn creates evangelists who have their own audiences. 32% of online consumers trust a stranger’s opinion on public forums or blogs more than they trust branded advertisements and marketing collateral…

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  • Are Corporations the New Superheroes of the 21st Century?
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    Whether you’re the World Bank or selling soda, a moral and social imperative is emerging in which corporations are recognizing that using their considerable resources to innovating for good is no longer an option, it’s a necessity. Our beliefs are supported by London Business School Professor Lynda Gratton, an organizational change and leadership expert with 30 years experience studying corporations, who recently launched a book called “The Key:…

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