• From Second Screens to Screen Stacking.
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    Watching TV while simultaneously interacting with a smartphone, laptop or tablet is on the verge of becoming a majority behavior worldwide, allowing users to engage with brands in real time while watching a program. Research conducted by both Nielsen and research consultancy TNS suggest that between 56-80% of Americans engage in another digital activity during their TV sessions, a behavior termed “screen-stacking.” Roughly one-sixth of viewers engage in “real-time”…

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  • Product Innovation Is Transforming Into Experience Innovation.
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    Advances in manufacturing and the reach of digital technology have reduced speed to market and the ability to differentiate new products, which is eroding marketshare. Being “new” or “different” in the world of product design is no longer an advantage. Add to that choice-fatigued consumers who want brands to “speak to them,” addressing their personal needs and desires, and it’s easy to see how product innovation is transforming…

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  • Audiences Within Audiences Are Redefining Digital Media.
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    Content marketing is on the rise as digital technology is fragmenting audiences with endless options, empowering them to avoid commercial messages. As a result, there is a growing need to align brands with content that amplifies authentic and relevant messaging, which in turn creates evangelists who have their own audiences. 32% of online consumers trust a stranger’s opinion on public forums or blogs more than they trust branded advertisements and marketing collateral…

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  • We’re Moving From Sales Transactions To Social Transactions.
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    We’re shifting from simply closing a sales transaction to creating an on-going relationship that invites feedback, co-creation and advocacy. Social business also offers the very real potential for a disintermediation of current systems of distribution, recommendation and product innovation. Not to mention government, education and more. Interestingly, we’re seeing the amplifying effect as “audiences have audiences,” and social platforms continue…

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  • A Record Breaking 40% of Women Are Now The Sole or Primary Breadwinners of Their Homes.
    No Comment 11 Views

    While this phenomena continues to grow, it’s worth noting that this stat actually is made up of two very different HH’s: women who are married and out-earn their husbands (37%), vs those who are single parents (67%). Interestingly, while single mothers struggle to live above the poverty rate, married families with a breadwinner mom-out earn all other families, even those where the father earns more. Unfortunately though, many of these married breadwinner mothers aren’t…

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