• Businesses Are Being Driven To Become Social Capitalists.
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    We’re seeing the formation of entirely new business models, as well as bold new platforms that negate or disintermediate traditional structures altogether, from Wikipedia to Airbnb and Lyft Rides, to Kickstarter and Bitcoin. What does this all mean and what’s coming next? The rise of a human era that places value on a life meaningfully lived based on sharing, trust and collaboration vs ownership, control and accumulation. As we move to a “stakeholder”…

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  • The Rapid Rise of The Socially Conscious Citizen.
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    According to a recent Havas “Meaningful Brands” survey, US consumers said they wouldn’t care if 92% of brands disappeared and only 9% of brands positively impact our lives — and these beliefs are, surprisingly, far more dramatic than the global average. For business to thrive it’s imperative to drive bottom line success by committing to stakeholder wellbeing. The rapid rise of the socially conscious citizen is shaping and evolving…

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  • Moving From a Culture of Extraction to Contribution.
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    As we state in THEBIGSHIFT microsite, “probably the biggest shift of all that we’ve observed is the rising consciousness that we are not simply moving from an analog world to a digital one, but instead are seeing the diminishing returns of a culture and economy rooted in extraction, as compared to the thrust and velocity generated by innovators who choose to approach it all with a sense of contribution. As this excerpt from an article last week in the NY Times…

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  • Are Corporations the New Superheroes of the 21st Century?
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    Whether you’re the World Bank or selling soda, a moral and social imperative is emerging in which corporations are recognizing that using their considerable resources to innovating for good is no longer an option, it’s a necessity. Our beliefs are supported by London Business School Professor Lynda Gratton, an organizational change and leadership expert with 30 years experience studying corporations, who recently launched a book called “The Key:…

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  • Storydoing Is Just As (If Not More) Important As Storytelling.
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    The strategy of storytelling to sell and market a product, brand or service has been in use for thousands of years and smart companies are using technology to great effect, but when you consider that every 60 secs, 700,000 Google searches are performed, 5.3 trillion ads are shown online each year, and the average consumer processes 100,500 words daily, you begin to understand the importance of tearing through the clutter with not just stories that matter, but actions that do…

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