• The GameChangers500 List Measures Benefits Not Profit.
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    While it’s pretty clear how to measure profit, there is no “one way” to measure mission. This week we’re focusing on various ways in which businesses and brands are aligning a ‘For-benefit’ structure alongside ‘For-profit’. As interest in the way of conducting business grows, the tools to measure them are expanding as well. For example, the Fortune 500 has always measured success by maximum revenues, but this no longer…

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