• NANCY’S BLOG: Let’s All Say It: Prosumers.
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    Yesterday I was invited to read an advanced copy of a friend’s new marketing book on the unique needs and values of millennial parents. Though chock-full of pragmatic observations and inspiring brand examples, I was most excited to see Jeff Fromm celebrate the shift from “con”sumer to “pro”sumer. We all know that clever copy can change our perceptions (was laughing last night at the genius of the term “pre-owned”). But more profoundly, a change in language often…

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  • NANCY’S BLOG: (in)visible Teens.
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    It’s always exciting to talk about big shifts and how to tackle complex problems with bold ingenuity, but when we look to the future, one giant topic demands more of our attention than it often gets: the health and well-being of today’s youth. This week we focus our attention on those poised to inherit our past and create our future: teens. And in the process invite us all into a new conversation about what it might take to build more supportive structures and attitudes.   …

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  • NANCY’S BLOG: What Bold Looks Like.
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    These past few weeks I’ve spent an unusually large amount of time deconstructing what it takes to create and champion world changing ideas that, as Melissa Waggener describes, advance human progress. While it’s tempting to talk a lot about the fear of risk and incumbent structures that seem to swallow up really big ideas, we’ll use our spotlight to shine on ideas that don’t seem possible, yet somehow are. And we offer you a “two-fer” by synthesizing two weeks of Cultural…

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  • NANCY’S BLOG: It’s All Connected.
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    Two weeks ago we dove into the current thinking on managing complexity. This past week we’ve extended that conversation by stepping back to appreciate the deep interconnectivity between things—and the need this creates to move away from short lived interventions and magic bullets to instead building truly systemic, congruent solutions. As I wrote last year: “It’s time we notice and respect that we are a vital part of increasingly interdependent systems… …

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  • NANCY’S BLOG: On Managing Complexity.
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    Welcome to the age of increasing complexity, volatility, interdependence, diversity, ambiguity, flux and more. Bring it on… Our team ended the year with gratitude for all we had learned and accomplished—and with a resolution to start 2015 with a plan to somehow make it feel less crazy. Turns out that will take more than a clever new app and more sleep (two things we remain fans of nonetheless). It starts with an appreciation of what it is we are really being asked to do.…

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