Welcome to the future!
Inspired by all we see ahead, Cultural Acupuncture is a highly curated synthesis of the ideas advancing our future. Intentionally designed to fuel us all with the ideas, actions and strategies that will ignite the boldest and brightest existence possible, Cultural Acupuncture is an integral part of the greater work we do in these three ways…

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STRATEGIC STUDIO:

Play Big Inc guides visionary leaders through a rapidly transforming society. We focus on helping C-suite leaders more courageously navigate change and better harness resources to optimize revenues and contribute in more meaningful ways. With a portfolio of more than $30B worth of experience, we do this by applying the big shifts coming toward us in these tangible ways:

Corporate Purpose

Brand Salience

Culture Alignment

Strategic Innovation

thebigshift

KEYNOTE VISION: 

THEBIGSHIFT is a tight summary of the 9+ big shifts shaping the future, designed to help organizations and industries better understand how radical changes in technology and culture are weaving the new economy.

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 It's our pleasure to introduce you to our network of people you need to know; across a range of industries, these people stretch our understanding of what is possible as they actively architect what’s coming next. 

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  • NANCY’S BLOG: Elevating For Greater Good.
    December 23, 2014 No Comment 31 Views

    Tis’ the season of lists, right? – the best and worst of everything. Even TED has jumped in and offered us an 8 min summary of their favorite talks of 2014. But as the year winds down and we consider memes that come and go so fast (#icebucketchallenge, #saveourgirls, #bestselfie), we can’t help but wonder how the actions we’re taking live way beyond the moment. What is happening now that has the potential to collectively impact what the world will look like decades from now?…

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  • NANCY’S BLOG: Collaboration At Work.
    December 14, 2014 No Comment 64 Views

    Nearly four years ago we created a Glossary of the Future in which we defined 20 or so terms defining culture in the years ahead. This one in particular keeps gaining momentum: Collaborative “_______” Fill in the blank with any other word that makes you happy and you will be right on. Examples?       Collaborative Commerce, Collaborative Consumption, Collaborative Platforms, Collaborative Learning, Collaborative Enterprise…. It was an acknowledgement that…

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  • NANCY’S BLOG: Understanding “New Power”.
    November 30, 2014 No Comment 294 Views

    We intended to take this week off for rest and connection, but I came across a Harvard Business Review story entitled Understanding “New Power” on Friday and am eager to share it. It’s a thoughtful and well-analyzed piece written by two folks well versed in creating social movements and stoking new ideas, Jeremy Heimans and Henry Timms. And it helps illuminate a fundamental shift many corporate leaders we meet are still challenged to either see or embrace. Heads…

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  • NANCY’S BLOG: Marketing IS Value… vs Promising It.
    November 22, 2014 No Comment 48 Views

    With Black Friday specials already on store (+ warehouse) shelves, my children and I hit the mall yesterday. And this lure of shopping has inspired the Play Big Inc team to turn our attention this week to the big shifts in the practice of Marketing itself. Years ago I developed a model of Branding that mapped how technology, media and changing cultural expectations have and will continue to shape brand narratives; moving from an emphasis on Competitive Attributes (Brand 1.0)…

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  • NANCY’S BLOG: Trust As Currency.
    November 8, 2014 No Comment 88 Views

    Trust. Transparency. Reputation. Privacy. Nine years ago eBay gave us a taste of what was possible. Since then, advancing technology and growing social footprints are enabling us to connect with others in ways that would have seemed reckless back then: giving rides to strangers (Lyft), letting them stay in our beds (Airbnb), entering their homes to eat a meal (Feastly). All of which are generating new social standards, both for living and transacting, and shifting expectations…

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CONTACT US

NANCY GIORDANO 

Founder | Brand Futurist

Play Big Inc: Inspired guides to the new economy

email | twitter | linkedin 

TEDxAustin | TEDxYouth@ Austin 

EMMA PEZZACK 

Cultural Synthesist | Content Director

email: emma@playbiginc.com 

JEFF SHARPE

Design Instigator | Experience Architect 

email: jeffrey@playbiginc.com