• NANCY’S BLOG: Elevating For Greater Good.
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    Tis’ the season of lists, right? – the best and worst of everything. Even TED has jumped in and offered us an 8 min summary of their favorite talks of 2014. But as the year winds down and we consider memes that come and go so fast (#icebucketchallenge, #saveourgirls, #bestselfie), we can’t help but wonder how the actions we’re taking live way beyond the moment. What is happening now that has the potential to collectively impact what the world will look like decades from now?…

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  • NANCY’S BLOG: Collaboration At Work.
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    Nearly four years ago we created a Glossary of the Future in which we defined 20 or so terms defining culture in the years ahead. This one in particular keeps gaining momentum: Collaborative “_______” Fill in the blank with any other word that makes you happy and you will be right on. Examples?       Collaborative Commerce, Collaborative Consumption, Collaborative Platforms, Collaborative Learning, Collaborative Enterprise…. It was an acknowledgement that…

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  • NANCY’S BLOG: Understanding “New Power”.
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    We intended to take this week off for rest and connection, but I came across a Harvard Business Review story entitled Understanding “New Power” on Friday and am eager to share it. It’s a thoughtful and well-analyzed piece written by two folks well versed in creating social movements and stoking new ideas, Jeremy Heimans and Henry Timms. And it helps illuminate a fundamental shift many corporate leaders we meet are still challenged to either see or embrace. Heads…

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  • NANCY’S BLOG: Marketing IS Value… vs Promising It.
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    With Black Friday specials already on store (+ warehouse) shelves, my children and I hit the mall yesterday. And this lure of shopping has inspired the Play Big Inc team to turn our attention this week to the big shifts in the practice of Marketing itself. Years ago I developed a model of Branding that mapped how technology, media and changing cultural expectations have and will continue to shape brand narratives; moving from an emphasis on Competitive Attributes (Brand 1.0)…

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  • NANCY’S BLOG: Trust As Currency.
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    Trust. Transparency. Reputation. Privacy. Nine years ago eBay gave us a taste of what was possible. Since then, advancing technology and growing social footprints are enabling us to connect with others in ways that would have seemed reckless back then: giving rides to strangers (Lyft), letting them stay in our beds (Airbnb), entering their homes to eat a meal (Feastly). All of which are generating new social standards, both for living and transacting, and shifting expectations…

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