• This Week: Brands as Content Channels
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    “With the sheer fact that every 60 seconds, 100 hours of video are uploaded to YouTube, 48,000 apps are downloaded on iTunes and more than 347,000 tweets are posted on Twitter, keeping up with the demands of audiences and scaling content appropriately have become primary challenges of marketing today.”—MCMURRY/TMG. An era of endless entertainment options and digital technology has put the consumer in charge of their time and focus, empowering them to avoid…

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  • The Future Of Books In A Digital World.
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    Around 300,000 new ebooks are released every year on Amazon; in an online survey this June, research firm Codex Group LLC found that Amazon had 40% of the new book market, accounted for 62% of all print books sold online, and controlled 64% of the e-book market. Further, between Amazon, Barnes and Noble (the largest brick-and-mortar bookstore), and the merger of Penguin with Random House (making it the biggest publisher in the world), the landscape of the book world is now dominated…

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  • PINPOINTING: The Disruption Mandate.
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    The need to address growing imbalances in income and resources—and the desire to harness the potential of quickly advancing technology—creates a near-constant mandate for innovation in order to stay relevant…and employed! Brand (or even category) survival is not guaranteed in a world when all is up for reinvention. A 2013 McKinsey Global Institute report  identifies 12 technologies that could drive truly massive economic transformations and disruptions in…

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  • The Circular Economy Offers A More Systemic And Sustainable View Of Business.
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    The Circular Economy is a future imperative to combat increasing rates of consumption and severely constrained global resources. In a world soon to be of 9 billion consumers actively buying manufactured goods, it is abundantly evident that economies and business who act in a mode of extraction only are not sustainable and will ultimately fail. When you consider that the FMCG (Fast-Moving Consumer Goods) sector accounts for more than 90% of our agricultural output, and…

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  • Facebook Just Elevated Social As Business To A Whole New Level.
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    Business as social just moved to a higher level. Thought you were merely browsing your social streams when scrolling through Facebook? Think again. The company recently beat out all other competition by launching a new location targeting technology, often referred to as ‘geofencing‘, that can pinpoint your exact position when you’re online and allow advertisers to send you push notifications. For example, you could be walking down the street and you’re…

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