• We’re Moving From Sales Transactions To Social Transactions.
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    We’re shifting from simply closing a sales transaction to creating an on-going relationship that invites feedback, co-creation and advocacy. Social business also offers the very real potential for a disintermediation of current systems of distribution, recommendation and product innovation. Not to mention government, education and more. Interestingly, we’re seeing the amplifying effect as “audiences have audiences,” and social platforms continue…

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  • Fast Food of the Future Will Still be Fast Food, But Not as You Know It.
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    Once heralded as the top family fast food restaurant back in the day, it’s no secret that MacDonald’s is laboring under a business model whose glory days could be over. Savvy consumers are demanding higher quality food, from more sustainable sources, who treat their workers fairly. Evidence of this clear as same store sales of Chipotle are up a staggering 17.3% while traffic among adults 19-21 years old drops by double digits for McDonalds. The flatlining of traditional…

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  • Storydoing Is Just As (If Not More) Important As Storytelling.
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    The strategy of storytelling to sell and market a product, brand or service has been in use for thousands of years and smart companies are using technology to great effect, but when you consider that every 60 secs, 700,000 Google searches are performed, 5.3 trillion ads are shown online each year, and the average consumer processes 100,500 words daily, you begin to understand the importance of tearing through the clutter with not just stories that matter, but actions that do…

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  • B-Corps Are More Profitable and Faster Growing Than Their Counterparts.
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    For benefit corporations (B-corps) are emerging as the new business model, as companies realize that ‘for benefit’ means ‘for profit’, not the other way around. While it’s nothing new now to find corporations weaving conscious capitalism into their core structures, the strength of purpose with which they’re evolving is driving a new legislative framework that’s sweeping across states such as Washington, California, Hawaii…

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  • The GameChangers500 List Measures Benefits Not Profit.
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    While it’s pretty clear how to measure profit, there is no “one way” to measure mission. This week we’re focusing on various ways in which businesses and brands are aligning a ‘For-benefit’ structure alongside ‘For-profit’. As interest in the way of conducting business grows, the tools to measure them are expanding as well. For example, the Fortune 500 has always measured success by maximum revenues, but this no longer…

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