• An Economic Game Changer That Anyone Can Participate In.
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    In 15 years the emerging field of biomimicry could represent $300 billion annually of U.S. gross domestic product (GDP) in 2010 dollars, according to this report; it could account for 1.6 million U.S. jobs and provide another $50 billion in terms of mitigating the depletion of natural resources and reducing CO2 pollution; and globally, biomimicry could represent about $1.0 trillion of GDP in 15 years. An economic game changer in other words. This week marks the next round of…

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  • Transforming Flights To Bites.
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    Last year, JetBlue distributed more than 5.7 million bags of TERRA Blues potato chips. This year they’ve launched a 24,000 square foot farm at the JFK Terminal that will feature 3,000 crates of potato plants, herbs and other produce. Expected to grow more than 1,000 pounds of blue potatoes per harvest, as well as house 2,000 herbs and plants—including a variety of produce such as arugula, beets, mint and basil—the project is designed to be more than a new green space;…

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  • Businesses Are Getting Off The Fence And Showing They Care.
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    “Consumers don’t want to make the world a better place, they want brands to do that for them.” Though that statement is oversimplification of a very complex issue, the fact remains that brands have spent decades convincing consumers to buy products and invest in practices that have created health issues, resource scarcity, 21st century slavery, and that’s just the tip of the iceberg. Is it any wonder they’re now demanding that companies do…

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  • Fashionably Closing The Loop On Waste.
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    Of the thousands of tonnes of textiles that people throw away every year, as much as 95% could be re-worn or recycled. Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative and be rewarded with a voucher. A fantastic example of customer engagement, so far over 18,000 tonnes have been collected globally from which 20% recycled cotton has been extracted and reused in a cool new…

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  • Opening Up A World Of Color Where There Was None.
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    After watching a particularly spectacular sunrise this morning I realized that most of us probably take color for granted, yet there are 300 million people in the world who suffer from color blindness. It’s hard to imagine what it feels like but for a moment, look around you and picture a world without red, or green. In a bold campaign to bring color to the colorblind, Valspar Paints teamed up with EnChroma, a manufacturer of color blindness correcting glasses, to gift…

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