• Introducing One Of The Worlds New Crop Of Designers… You.
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    “Mass production is out, mass customization is in.” This recent headline from a Fast Company article sums up perfectly one of the ways in which retail is getting rewired to become much more personalized. The number of options for shopping have proliferated along with the myriad ways in which we can connect with customers, but despite the digital trappings, the value exchange is still the same: If you give people want they want, they’ll return. If you don’t,…

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  • How The Biggest Discovery Platform In The World Is Revolutionizing Commerce.
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    Many retailers both large and small are having a tough time getting users to discover and explore their products.  There is so much choice—how do you even begin to navigate it all—and how can any one person be an expert in everything? As the Internet becomes an endless catalog, how do you help people find things? Discovery commerce ignites an emotional charge that’s key to the experience. “Why do people buy?” asks Wharton marketing professor Barbara E. Kahn, director…

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  • Stores Are Becoming Distribution Points.
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    The future of shopping isn’t as straightforward as buying everything online. While there’s no question ecommerce is exploding—Amazon just surpassed Walmart as the world’s biggest retailer—traditional brick-and-mortar brands are getting smarter about integrating online efforts with their physical outlets. A recent survey by The Guardian of 2,500 shoppers found “90% of respondents say they prefer to buy from a brick-and-mortar…

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  • Eyes On The Prize.
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    Using the collective wisdom of the masses has been around for centuries but technology is speeding up access to the extent that if you’re not crowdsourcing for innovative solutions and ideas, you’re missing out on what can now be quantified as billions of dollars worth of assets. So how can you tap into the giant brainpower of the many? And does it really work? We can point to many examples of huge success stories from incentivizing the crowd with the promise of rewards…

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  • The Considerable Advantage Of A Two-Way Data St
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    Traditionally data sharing hasn’t been viewed as a way to strengthen customer relationships or generate a competitive advantage. In fact, a new study from U Penn (University of Pennsylvania) has shown that 91% of customers are not happy giving up their data out of a sense of reciprocity with brands that offer incentives (as most marketers believe) and 41% think they have little control over what data marketers are allowed to collect. Further research by Frog confirms …

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