• PINPOINTING THIS WEEK: Marketing Is Value.
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    Back in the day, functional differentiation and varying product delivery required that marketing tout attributes and affinities to build a sense of trust. Consumers needed information (functional and emotional) to help ensure a smart choice. Marketing’s job was to explain how a given product or service was going to deliver something of value to the target audience. Marketing promised value. This was achieved, and achievable, because consumers needed to trade their…

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  • NANCY’S BLOG: The Disruption Mandate.
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    A close friend always challenges the premise that things are changing more radically than ever before; “Hasn’t every generation believed the same? He asks. Is it really any more dramatic than usual? Maybe as a species we just don’t embrace change all that well.” Fair questions. As I drove through my old neighborhood in LA this week, I was surprised to see how little has changed: twenty years later the same fabric stores (plural!), restaurants and banks are still there.…

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  • NANCY’S BLOG: Trust As Currency.
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    Trust. Transparency. Reputation. Privacy. Nine years ago eBay gave us a taste of what was possible. Since then, advancing technology and growing social footprints are enabling us to connect with others in ways that would have seemed reckless back then: giving rides to strangers (Lyft), letting them stay in our beds (Airbnb), entering their homes to eat a meal (Feastly). All of which are generating new social standards, both for living and transacting, and shifting expectations…

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  • The Uneasy Balance Between Income Inequality And The Plutocrats.
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    In a memo (and TEDTalk) to “his fellow zillionaires,” Nick Hanauer  — an early Amazon investor and billionaire tech entrepreneur who credits his market intuition with much of his success — sees something very troubling on the horizon in the glaring inequalities currently faced by lower and middle class americans vs the 1% wealthy elite. What’s the worry? He acknowledges that some inequality is intrinsic to any high-functioning capitalist economy,…

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  • From Extraction To Contribution.
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    Companies that are thriving often have committed to a higher ideal. A different intent drives a completely different set of beliefs and behaviors, and spurs a greater courage in taking risk and collaborating with others. This isn’t seen as altruism or corporate social responsibility; it’s a deep recognition that all businesses have a much more vital role to play than they may have considered recently…and that the mechanisms that supported the extractive view…

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