• All Business Is Social.
    No Comment 18 Views

    The tone has shifted dramatically from protecting turf to now eagerly jumping barriers to embrace new possibilities. Visionary broadcast content buyers and creators are confirming that business is social, that audiences have audiences, and that “second screen” is morphing into ubiquitous connected content. Now that we get it, the key is to make these direct connections authentically and relevantly. …

    Read more ...
  • PINPOINTING THIS WEEK: The Future Of Work.
    No Comment 26 Views

    In the week ahead we take a look at ‘The Future of Work’, from the new face of the American Dream to an increasingly automated workforce (the updside and the downside). We ask if corporations are the superheroes of the 21st century and how can we re-value the role of women in the workplace. Lastly, there will be a fast food industry in the future, just not as you know it.…

    Read more ...
  • PINPOINTING LAST WEEK: How Do We Measure Mission vs Margin?
    No Comment 16 Views

    This week we’re highlighting the growing awareness that mission is more important than margin; that ‘for benefit’ means ‘for profit; and that marketing used to promise value, now marketing is value. While there are many ways to measure margin, we take a look at how some companies are creating new metrics that help measure mission, from a new social finance startup, to the importance of ‘storydoing, not just storytelling’.…

    Read more ...
  • A Social Index Provides A Platform For Conscious Investment.
    No Comment 24 Views

    The stock market has long been governed by the NASDAQ, Dow Jones and S&P500, but over time it has become clear that a new index was required. In 1990 the benchmark FTSE KLD 400 Social Index was founded to help socially conscious investors weigh social and environmental factors in their investment choices, by providing exposure to the common stocks of 400 companies that KLD determines have positive Environmental, Social and Governance (ESG) characteristics. The…

    Read more ...
  • Innovative New Finance Model Has Social Investment At It’s Core.
    No Comment 19 Views

    Despite billions of dollars and millions of people trying to address social challenges, very little headway has been made due to resource constraints. ‘Social Finance‘ is a recent finance innovation model, co-founded by CEO Tracy Palandjian, with the objective of directing investment toward social interventions that are aimed at preventing problems from emerging, rather than addressing problems after they’ve emerged. The way it works is through…

    Read more ...