Fast Food of the Future Will Still be Fast Food, But Not as You Know It.

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Once heralded as the top family fast food restaurant back in the day, it’s no secret that MacDonald’s is laboring under a business model whose glory days could be over. Savvy consumers are demanding higher quality food, from more sustainable sources, who treat their workers fairly. Evidence of this clear as same store sales of Chipotle are up a staggering 17.3% while traffic among adults 19-21 years old drops by double digits for McDonalds.

The flatlining of traditional fast food outlets shows their struggle to compete with the fast casual category — which itself is under pressure from new players such as Lyfe Kitchen, Munchery and our pal Noah Karash’s Feastly — giving discerning consumers more and more choices, which they’re happily taking. Frustratingly, private companies are leading the way as public companies haven’t figured out how to better manage short-term investor pressure (pssst: check out Costco’s approach!).

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