PINPOINTING LAST WEEK: How Do We Measure Mission vs Margin?

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This week we’re highlighting the growing awareness that mission is more important than margin; that ‘for benefit’ means ‘for profit; and that marketing used to promise value, now marketing is value. While there are many ways to measure margin, we take a look at how some companies are creating new metrics that help measure mission, from a new social finance startup, to the importance of ‘storydoing, not just storytelling’.

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