• PINPOINTING THIS WEEK: The Future Of Work.
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    In the week ahead we take a look at ‘The Future of Work’, from the new face of the American Dream to an increasingly automated workforce (the updside and the downside). We ask if corporations are the superheroes of the 21st century and how can we re-value the role of women in the workplace. Lastly, there will be a fast food industry in the future, just not as you know it.…

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  • Welcome To Cultural Acupuncture!
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    We’re thrilled to share this peek into the future … together. For years we’ve been eagerly seeking out the people, ideas and communities that are changing our world — the groundbreakers piercing through what we believe we know, radiating entirely new energies and contributing to what we interpret as an enormous shift in how we work, play, live, eat, and create together. The cultural acupuncturists, if you will. We continuously weave all this insight together to help…

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  • PINPOINTING LAST WEEK: How Do We Measure Mission vs Margin?
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    This week we’re highlighting the growing awareness that mission is more important than margin; that ‘for benefit’ means ‘for profit; and that marketing used to promise value, now marketing is value. While there are many ways to measure margin, we take a look at how some companies are creating new metrics that help measure mission, from a new social finance startup, to the importance of ‘storydoing, not just storytelling’.…

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  • Storydoing Is Just As (If Not More) Important As Storytelling.
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    The strategy of storytelling to sell and market a product, brand or service has been in use for thousands of years and smart companies are using technology to great effect, but when you consider that every 60 secs, 700,000 Google searches are performed, 5.3 trillion ads are shown online each year, and the average consumer processes 100,500 words daily, you begin to understand the importance of tearing through the clutter with not just stories that matter, but actions that do…

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  • B-Corps Are More Profitable and Faster Growing Than Their Counterparts.
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    For benefit corporations (B-corps) are emerging as the new business model, as companies realize that ‘for benefit’ means ‘for profit’, not the other way around. While it’s nothing new now to find corporations weaving conscious capitalism into their core structures, the strength of purpose with which they’re evolving is driving a new legislative framework that’s sweeping across states such as Washington, California, Hawaii…

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