• This Week: Well, Hello “Generation World”!
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    The global market is now dominated by a new vanguard of consumers (whom ad agency Young & Roubicom are calling “Generation World”). Global research conducted by Y&R suggests that they are rapidly growing in size, and at this point in time represent 29% of the total global market. They are a force to be reckoned with. Hyper-connected, socially aware and they love to shop, but they’re high maintenance and hold brands to a high standard, demanding that…

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