• If You’re Not Part Of The Solution, You’re Part Of The Problem.
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    As businesses become increasingly powerful with the ability to affect significant social and societal change, the expectations consumers have for brands to do exactly that has equally grown in magnitude. A report by Havas last year (from a sampling of 10,000 global consumers) concluded that 80% of Prosumers and 65% of the mainstream believe that it’s no longer acceptable for businesses to operate solely for profit. Further, “consumers don’t just want brands…

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