• From Brick And Mortar To ‘Click’ And Mortar.
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    Cisco stated recently that only about 7% of businesses are prepared for IoE (the Internet of Everything) and by 2020 most will fall into two categories; “digital predator or digital prey.” The digitization of our lives is reshaping not just the world but also consumer behaviors, making the evolution to building digital assets and an omnichannel strategy an imperative, not a choice, when it comes to retail innovation and customer connection. “According…

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  • Pinpointing This Week: The Future Of Shopping.
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    In 2012, Chinese online grocery store Yihaodian opened 1,000 virtual stores in one day, which consumers could ‘enter’ via the store’s app when they stood in a tagged area. Yihaodian saw its revenue increase 17 percent over a three-month period after the campaign was launched. This is one example of many this week as we explore the significant shifts underway in the retail space, you need to know. Virtual now augments the physical (brick and mortar to click…

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