• Product Innovation Is Transforming Into Experience Innovation.
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    Advances in manufacturing and the reach of digital technology have reduced speed to market and the ability to differentiate new products, which is eroding marketshare. Being “new” or “different” in the world of product design is no longer an advantage. Add to that choice-fatigued consumers who want brands to “speak to them,” addressing their personal needs and desires, and it’s easy to see how product innovation is transforming…

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