• Your Very Own Big Data Tool For Shopping.
    No Comment 26 Views

    If you stop and think about it for a moment, in the palm of your hands, you carry around your own big data tool. No longer bound by what companies decide customers can have access to, we can scan bar codes, compare prices, check reviews or snap a picture and ask our friends for advice. Consumers have more power than ever before in the shopping experience and as a result, companies are responding with rich information and social capabilities optimized for every screen (InMobi), while…

    Read more ...
  • Pinpointing This Week: The Future Of Shopping.
    No Comment 15 Views

    In 2012, Chinese online grocery store Yihaodian opened 1,000 virtual stores in one day, which consumers could ‘enter’ via the store’s app when they stood in a tagged area. Yihaodian saw its revenue increase 17 percent over a three-month period after the campaign was launched. This is one example of many this week as we explore the significant shifts underway in the retail space, you need to know. Virtual now augments the physical (brick and mortar to click…

    Read more ...