• The Collaborative Advantage.
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    According to a Havas Worldwide Report, 7 in 10 respondents (out of the 10,754 surveyed across 29 countries), believe that overconsumption is putting our society and planet at risk, while only 8% disagree. Most agree that a healthy economy relies on a high level of consumer spending, but as we highlighted recently in our post on Generation World, they also recognize that it’s not about how much you spend, it’s about how you’re spending. Smarter consumption…

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  • NANCY’S BLOG: It’s All Connected.
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    Two weeks ago we dove into the current thinking on managing complexity. This past week we’ve extended that conversation by stepping back to appreciate the deep interconnectivity between things—and the need this creates to move away from short lived interventions and magic bullets to instead building truly systemic, congruent solutions. As I wrote last year: “It’s time we notice and respect that we are a vital part of increasingly interdependent systems… …

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  • This Week: Well, Hello “Generation World”!
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    The global market is now dominated by a new vanguard of consumers (whom ad agency Young & Roubicom are calling “Generation World”). Global research conducted by Y&R suggests that they are rapidly growing in size, and at this point in time represent 29% of the total global market. They are a force to be reckoned with. Hyper-connected, socially aware and they love to shop, but they’re high maintenance and hold brands to a high standard, demanding that…

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