• The Considerable Advantage Of A Two-Way Data St
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    Traditionally data sharing hasn’t been viewed as a way to strengthen customer relationships or generate a competitive advantage. In fact, a new study from U Penn (University of Pennsylvania) has shown that 91% of customers are not happy giving up their data out of a sense of reciprocity with brands that offer incentives (as most marketers believe) and 41% think they have little control over what data marketers are allowed to collect. Further research by Frog confirms …

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