• NANCY’S BLOG: Let’s All Say It: Prosumers.
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    Yesterday I was invited to read an advanced copy of a friend’s new marketing book on the unique needs and values of millennial parents. Though chock-full of pragmatic observations and inspiring brand examples, I was most excited to see Jeff Fromm celebrate the shift from “con”sumer to “pro”sumer. We all know that clever copy can change our perceptions (was laughing last night at the genius of the term “pre-owned”). But more profoundly, a change in language often…

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  • “Marketing Is Dead And Loyalty Killed It.”
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    “Marketing Is Dead And Loyalty Killed It.” An interesting statement and you may be wondering how that’s even possible? This very timely article a couple of days ago from HBR (Harvard Business Review), highlights how marketing has shifted from a one-sided endeavor where consumers are merely people to sell to, to creating brand values and content that people want to be affiliated with, helping define not just the brand, but the customer in the process. Here’s…

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  • This Week: Brands That Help Us Buy Less, Not More.
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    Technology and data have traditionally been used to sell consumers more, but with everything becoming increasingly connected, smart brands are using data to help us consume less. Not only that, but in the future, access to our own aggregated personal data will allow us to develop a very real understanding of our levels of consumption—what we’re using, where it’s from, how much we’re consuming and the impacts on the world around us—all of which will…

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