• If You’re Not Part Of The Solution, You’re Part Of The Problem.
    No Comment 43 Views

    As businesses become increasingly powerful with the ability to affect significant social and societal change, the expectations consumers have for brands to do exactly that has equally grown in magnitude. A report by Havas last year (from a sampling of 10,000 global consumers) concluded that 80% of Prosumers and 65% of the mainstream believe that it’s no longer acceptable for businesses to operate solely for profit. Further, “consumers don’t just want brands…

    Read more ...
  • Diversity In Families Is Beyond The New Normal.
    No Comment 18 Views

    Today’s families are more blended than ever. Some 3 million (37% of) lesbian, gay, bisexual and transgender adults have had a child at some point in their lives, according to the Williams Institute. Among women under the age of 50 who identify as LGBT (and live alone or with a spouse/partner), about half (48%) have a child younger than 18. Some one-in-five LGBT men say the same. A sense of family remains an extremely important bedrock to all Millennials regardless…

    Read more ...
  • The Collaborative Advantage.
    No Comment 20 Views

    According to a Havas Worldwide Report, 7 in 10 respondents (out of the 10,754 surveyed across 29 countries), believe that overconsumption is putting our society and planet at risk, while only 8% disagree. Most agree that a healthy economy relies on a high level of consumer spending, but as we highlighted recently in our post on Generation World, they also recognize that it’s not about how much you spend, it’s about how you’re spending. Smarter consumption…

    Read more ...