• Eyes On The Prize.
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    Using the collective wisdom of the masses has been around for centuries but technology is speeding up access to the extent that if you’re not crowdsourcing for innovative solutions and ideas, you’re missing out on what can now be quantified as billions of dollars worth of assets. So how can you tap into the giant brainpower of the many? And does it really work? We can point to many examples of huge success stories from incentivizing the crowd with the promise of rewards…

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  • NANCY’S BLOG: Let’s All Say It: Prosumers.
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    Yesterday I was invited to read an advanced copy of a friend’s new marketing book on the unique needs and values of millennial parents. Though chock-full of pragmatic observations and inspiring brand examples, I was most excited to see Jeff Fromm celebrate the shift from “con”sumer to “pro”sumer. We all know that clever copy can change our perceptions (was laughing last night at the genius of the term “pre-owned”). But more profoundly, a change in language often…

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