• Fashionably Closing The Loop On Waste.
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    Of the thousands of tonnes of textiles that people throw away every year, as much as 95% could be re-worn or recycled. Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative and be rewarded with a voucher. A fantastic example of customer engagement, so far over 18,000 tonnes have been collected globally from which 20% recycled cotton has been extracted and reused in a cool new…

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  • Brands Helping Us Consume Less, Not More.
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    Technology and data have traditionally been used to sell consumers more, but with everything becoming increasingly connected smart brands are using data help us consume less. Not only that, but in the future, access to our own aggregated personal data will allow us to develop a very real understanding of our levels of consumption—what we’re using, where it’s from, how much we’re consuming and the impacts on the world around us—all of which will frame…

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