• How The Biggest Discovery Platform In The World Is Revolutionizing Commerce.
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    Many retailers both large and small are having a tough time getting users to discover and explore their products.  There is so much choice—how do you even begin to navigate it all—and how can any one person be an expert in everything? As the Internet becomes an endless catalog, how do you help people find things? Discovery commerce ignites an emotional charge that’s key to the experience. “Why do people buy?” asks Wharton marketing professor Barbara E. Kahn, director…

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  • Your Very Own Big Data Tool For Shopping.
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    If you stop and think about it for a moment, in the palm of your hands, you carry around your own big data tool. No longer bound by what companies decide customers can have access to, we can scan bar codes, compare prices, check reviews or snap a picture and ask our friends for advice. Consumers have more power than ever before in the shopping experience and as a result, companies are responding with rich information and social capabilities optimized for every screen (InMobi), while…

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