• This Week: Brands That Help Us Buy Less, Not More.
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    Technology and data have traditionally been used to sell consumers more, but with everything becoming increasingly connected, smart brands are using data to help us consume less. Not only that, but in the future, access to our own aggregated personal data will allow us to develop a very real understanding of our levels of consumption—what we’re using, where it’s from, how much we’re consuming and the impacts on the world around us—all of which will…

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