• Businesses Are Getting Off The Fence And Showing They Care.
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    “Consumers don’t want to make the world a better place, they want brands to do that for them.” Though that statement is oversimplification of a very complex issue, the fact remains that brands have spent decades convincing consumers to buy products and invest in practices that have created health issues, resource scarcity, 21st century slavery, and that’s just the tip of the iceberg. Is it any wonder they’re now demanding that companies do…

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  • Nestle Is Listening As Customers Say, No.
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    In yet another move that illustrates the powerful voice consumers have to influence big business, findings from Nielsen’s 2014 Global Health & Wellness Survey show more than 60% of Americans say no artificial colors or flavors is important to their food purchase decisions. Responding to (30,000) consumers who’ve clearly stated what they do and don’t want in their chocolate, Nestle announced in February of this year that they would remove all artificial…

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  • Good For Business.
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    We’ve been talking for years about the major challenges big businesses will face in the future and the rapidly transforming relationship of brands to customers, and visa versa. The question is how can you stay relevant and continue to appeal to an educated, more aware consumer, while building future forward initiatives on outdated business models and systems? How can you aim high while having to deliver low? This week, we’re highlighting how some of the biggest…

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