• If You’re Not Part Of The Solution, You’re Part Of The Problem.
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    As businesses become increasingly powerful with the ability to affect significant social and societal change, the expectations consumers have for brands to do exactly that has equally grown in magnitude. A report by Havas last year (from a sampling of 10,000 global consumers) concluded that 80% of Prosumers and 65% of the mainstream believe that it’s no longer acceptable for businesses to operate solely for profit. Further, “consumers don’t just want brands…

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  • NANCY’S BLOG: Let’s All Say It: Prosumers.
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    Yesterday I was invited to read an advanced copy of a friend’s new marketing book on the unique needs and values of millennial parents. Though chock-full of pragmatic observations and inspiring brand examples, I was most excited to see Jeff Fromm celebrate the shift from “con”sumer to “pro”sumer. We all know that clever copy can change our perceptions (was laughing last night at the genius of the term “pre-owned”). But more profoundly, a change in language often…

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  • Brands Helping Us Consume Less, Not More.
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    Technology and data have traditionally been used to sell consumers more, but with everything becoming increasingly connected smart brands are using data help us consume less. Not only that, but in the future, access to our own aggregated personal data will allow us to develop a very real understanding of our levels of consumption—what we’re using, where it’s from, how much we’re consuming and the impacts on the world around us—all of which will frame…

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  • This Week: Brands That Help Us Buy Less, Not More.
    No Comment 34 Views

    Technology and data have traditionally been used to sell consumers more, but with everything becoming increasingly connected, smart brands are using data to help us consume less. Not only that, but in the future, access to our own aggregated personal data will allow us to develop a very real understanding of our levels of consumption—what we’re using, where it’s from, how much we’re consuming and the impacts on the world around us—all of which will…

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