• Fashionably Closing The Loop On Waste.
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    Of the thousands of tonnes of textiles that people throw away every year, as much as 95% could be re-worn or recycled. Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as part of its Garment Collecting Initiative and be rewarded with a voucher. A fantastic example of customer engagement, so far over 18,000 tonnes have been collected globally from which 20% recycled cotton has been extracted and reused in a cool new…

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