• Transforming Flights To Bites.
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    Last year, JetBlue distributed more than 5.7 million bags of TERRA Blues potato chips. This year they’ve launched a 24,000 square foot farm at the JFK Terminal that will feature 3,000 crates of potato plants, herbs and other produce. Expected to grow more than 1,000 pounds of blue potatoes per harvest, as well as house 2,000 herbs and plants—including a variety of produce such as arugula, beets, mint and basil—the project is designed to be more than a new green space;…

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  • Businesses Are Getting Off The Fence And Showing They Care.
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    “Consumers don’t want to make the world a better place, they want brands to do that for them.” Though that statement is oversimplification of a very complex issue, the fact remains that brands have spent decades convincing consumers to buy products and invest in practices that have created health issues, resource scarcity, 21st century slavery, and that’s just the tip of the iceberg. Is it any wonder they’re now demanding that companies do…

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  • Opening Up A World Of Color Where There Was None.
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    After watching a particularly spectacular sunrise this morning I realized that most of us probably take color for granted, yet there are 300 million people in the world who suffer from color blindness. It’s hard to imagine what it feels like but for a moment, look around you and picture a world without red, or green. In a bold campaign to bring color to the colorblind, Valspar Paints teamed up with EnChroma, a manufacturer of color blindness correcting glasses, to gift…

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  • Pinpointing This Week: StoryDOING.
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    Actions speak louder than words. As we move from ‘marketing to mattering‘, companies have to shift from storytelling, “which has historically been the purview of the marketing department, to storydoing, which is a to-do for the entire organization. The common goal is less about creating communications and more about creating experiences that people can participate in and share with others.” In a recent global survey aimed at specifically providing…

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  • NANCY’S BLOG: Marketing IS Value… vs Promising It.
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    With Black Friday specials already on store (+ warehouse) shelves, my children and I hit the mall yesterday. And this lure of shopping has inspired the Play Big Inc team to turn our attention this week to the big shifts in the practice of Marketing itself. Years ago I developed a model of Branding that mapped how technology, media and changing cultural expectations have and will continue to shape brand narratives; moving from an emphasis on Competitive Attributes (Brand 1.0)…

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