• Some Compelling Reasons Why Your Business Should Care About Doing Well By Doing Good.
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    Social responsibility is now at the heart of all smart business strategy and rightly so. Once the subject of questionable ROI and seen as the right thing to do rather than representing a significant growth opportunity, an exciting new review of 300 leading research studies by Sustainable Brands shows there is now abundant evidence that well-run corporate responsibility programs provide multiple benefits such as: Increase market value by 4-6 percent Reduce cost of equity…

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  • A New Natural Capital Protocol Is Generating Billions In Savings.
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    Today 8,000 companies in 140 countries have joined the United Nations Global Compact (committing to adopt a principles-based management and operations approach), a huge increase in numbers from the 40 organizations present at the year 2000 launch. We are at a point where many companies recognize the benefits and opportunities of embracing corporate responsibility, including increased trust and market value, growth from ‘green’ innovations and ‘base…

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  • If Food Waste Was A Country…
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    “The goods an OECD (Organization for Economic Cooperation and Development) citizen buys for consumption annually—800 kg of food and beverages, 120 kg of packaging, and 20 kg of new clothing and shoes—are, for the most part, not returned for any further economic use. In the current ‘take-make-dispose’ system, around 80 per cent of these materials will end up in incinerators, landfill or wastewater” (Circular Economy). Let’s focus on food for…

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  • Seeds Of Change: The World Has A Moral Imperative, Not An Economic One.
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    Some believe (including Pope Francis in his recently released ‘Encyclical’ on the environment – which, incidentally is one of the most profound things I’ve read lately – and I read a lot), that the key to solving the world’s environmental issues is a moral imperative, not an economic one. There are two world views at work; one that is focused on satisfying our individual wants or preferences, and the other on prioritizing meeting universal…

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  • This Week: Well, Hello “Generation World”!
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    The global market is now dominated by a new vanguard of consumers (whom ad agency Young & Roubicom are calling “Generation World”). Global research conducted by Y&R suggests that they are rapidly growing in size, and at this point in time represent 29% of the total global market. They are a force to be reckoned with. Hyper-connected, socially aware and they love to shop, but they’re high maintenance and hold brands to a high standard, demanding that…

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