The Business Of Social: Are You Doing It Enough?

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Success with social is not about getting a gazillion likes – nor is it measured by the number of times your posts are shared. So much more than just an ability to use social media, it has become an integral part of a fundamental transformation sweeping across corporations and businesses everywhere in the way work is done – at all levels and across all organizational boundaries. As a recently released report from IBM called the “Business of Social Business” states, the question surrounding social media today is not whether you are doing it, but whether you are doing enough.

“Companies at the forefront of social communication are doing more than developing a presence on major platforms. They are taking their external social tools and technologies and embedding them into core business processes and capabilities. They are using social approaches not only to communicate better with their customers, but also to share knowledge with their suppliers, business partners and, perhaps most important, their employees.” —Excerpt from the Business of Social Business.

Based based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations, the report reveals how organizations can use social approaches to create meaningful business value.

Image: IBM

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