While it’s pretty clear how to measure profit, there is no “one way” to measure mission. This week we’re focusing on various ways in which businesses and brands are aligning a ‘For-benefit’ structure alongside ‘For-profit’. As interest in the way of conducting business grows, the tools to measure them are expanding as well. For example, the Fortune 500 has always measured success by maximum revenues, but this no longer holds true as our measure of what makes a company successful is changing.
GameChangers 500 (GC500), is a list of the worlds top purpose-driven organizations aimed at helping emerging graduates find meaningful careers and plug their potential into powering a better world. Assembling a research team they combed the globe, reviewed thousands of organizations, and arrived at nine categories of best practices that these “force for good” businesses followed.
To qualify for inclusion your company must meet the following criteria: You must have a mission centered upon maximizing benefits not just profit, products or services that create a better world, and your business must positively impact people and the planet. The categories are represented by badges — the more an organization earns, the higher they rank and the more of a GameChanger they are.