The Rapid Rise of The Socially Conscious Citizen.

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According to a recent Havas “Meaningful Brands” survey, US consumers said they wouldn’t care if 92% of brands disappeared and only 9% of brands positively impact our lives — and these beliefs are, surprisingly, far more dramatic than the global average.

For business to thrive it’s imperative to drive bottom line success by committing to stakeholder wellbeing. The rapid rise of the socially conscious citizen is shaping and evolving the relationship between people and their most trusted brands, forcing marketers to generate social attributes around their brands in which relationships matter the most.

“Enlightened businesses are seeking to future-proof themselves over the long term by aiming to decouple business growth from increasing environmental and social damage, eliminate negative impacts, or even generate restorative/net-positive impacts. Others are going even further, innovating entirely new resilient ways of working, and exploiting the opportunities in global trade around solutions that tackle pollution, congestion, resource scarcity and other international challenges.” —Sustainable Brands

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