21st Century Business: Wepreneur.

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According to Rachel Botsman, a global thought leader on the Collaborative and Sharing Economies, the consumer rental market is now worth an estimated $26 billion. As we know, digital technology platforms are the foundation on which sharing economies allow individuals and groups to make money from underused assets. Physical assets are shared as services, services are offered as assets. In a twist on what some might call the antithesis of the sharing economy, an increasing number of smart wepreneurs are figuring out how to professionally leverage these shared assets, good and services, positioning themselves in the process as middlemen. 

“In large cities, where there is lots of demand, power-sharers choose to buy assets in order to rent them to participants in the sharing economy. Consider Breeze. For a membership fee and a weekly fee, they’ll lease you a car you can use to fuel your own sharing economy business, whether it’s as a driver for Lyft, a shopper for Instacart, or a cleaner for Homejoy (or all three). And unlike with a traditional lease, you can cancel your car with just 2 weeks’ notice. A company like Pillow will clean after each guest, or optimize price and occupancy rate in exchange for a commission on rent generated via Airbnb.

Or the ride share guy, who has started to provide advice to drivers on optimizing their income from the different car sharing marketplaces. Power-organizer Peers.org takes this to the next level by offering a platform to organize, curate, and moderate participants in the sharing economy, both its freelance population and its customers.” —HBR (Harvard Business Review)

Image: pillow.com


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