Nestle Is Listening As Customers Say, No.

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In yet another move that illustrates the powerful voice consumers have to influence big business, findings from Nielsen’s 2014 Global Health & Wellness Survey show more than 60% of Americans say no artificial colors or flavors is important to their food purchase decisions. Responding to (30,000) consumers who’ve clearly stated what they do and don’t want in their chocolate, Nestle announced in February of this year that they would remove all artificial colors and flavors from more than 250 products by the end of 2015. As the worlds largest food company with around $99 billion in global sales, you can see how these decisions not only positively impact the supply chain on a grand scale, but also the health of many.

“Manufacturers are reformulating products to eliminate or reduce the sugar, cholesterol, trans and saturated fat and sodium content of food. They’re moving away from artificial ingredients and introducing products high in desirable attributes like fiber and protein. But there’s room for continued action. There is a tremendous opportunity for food manufacturers and retailers to lead a healthy movement by providing the products and services that consumers want and need,” said Susan Dunn, executive vice president, Global Professional Services, Nielsen.

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