The New Ways We Now Work.

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When you consider  The Bureau of Labor Statistics estimates that by 2020, about 65 million Americans will be freelancers, temps, independent contractors and solopreneurs (making up about 40% of the workforce), one could fairly assume that co-working is not only here to stay, but is gaining in popularity. This rise in numbers is happening concurrently with the expansion of co-working spaces, springing up everywhere in response to greater numbers of people recognizing the benefits of tapping into peer-to-peer working spaces that facilitate innovation, creativity and productivity. In a 2012 global study conducted by Deskmag71% of respondents said their creativity had increased since joining, 62% said their standard of work had improved, 68% said they were able to focus better and 64% said they could better complete tasks on time. 

And it’s not just freelancers getting in on the action – different sectors are approaching co-working from various angles and interests; companies like Google, Amazon, Twitter & AT&T are all taking advantage and reaping the benefits of providing more diverse spaces to cater to an increasingly divergent work force; WeWork was established in 2010 as the community for creators – they now have over 13,000 members in 19 locations across 6 U.S. cities with ambitious global expansion plans; and in recent news, Westfield Mall plan to tap into the more than 20 million annual visitors to their San Francisco location, by launching an entirely new co-working space (called ‘Bespoke’) in 2015, that aims to place hackathons alongside runway shows and allow for visitor participation and interaction with co-worker creations. 

Image: WeWork

 

In : CULTURE

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