Turns Out, Where Something Comes From Does Matter.

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In 2011, global consumers spent $6.6 billion on fair trade certified products—coffee represents the largest segment of the market, alongside many others including tea, sugar, bananas, cocoa and wine. According to research, 94% of consumers are likely to switch brands, assuming price and quality are similar, to one that is associated with a good cause. Further, 9-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues that affect the quality of life locally and advance economic development. 

Today, Fair Trade USA, works with 740 companies, including Starbucks, Costco, Sam’s Club, Whole Foods, Ben & Jerry’s, Green Mountain Coffee (the largest purchaser of fair-trade coffee beans), Dunkin’ Donuts and more, to support 1.2 million farmers and their families across 70 countries, and build ethical networks. Fair Trade compliance covers the entire supply chain and is not the sole responsibility of producers. As a World Bank Development Report states,

“In 2005 alone, $100 million was provided to fair trade producers and their communities above and beyond the conventional price for fair trade goods. This money remains with fair trade producers to build community, grower, and worker livelihood capacities, through, for example, everything from providing access to clean water and the purchase of household implements, to the support of transportation and community infrastructure, to the education of producers’ children”.

 Turns out, where something comes from does matter. 


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