Your Very Own Big Data Tool For Shopping.

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If you stop and think about it for a moment, in the palm of your hands, you carry around your own big data tool. No longer bound by what companies decide customers can have access to, we can scan bar codes, compare prices, check reviews or snap a picture and ask our friends for advice. Consumers have more power than ever before in the shopping experience and as a result, companies are responding with rich information and social capabilities optimized for every screen (InMobi), while integrating scanning and other tools to unlock content in their apps – we even get to check ourselves out of stores with contactless payments (Apple EasyPay). Further, we love to share…

“Powerful communities are being formed around brands and experiences – from runners and cross-fitters to foodies and gamers. More communities will be tied to brands and experiences as never before and will influence major buying decisions.” 

“As overhead costs stay high, retailers will adopt mobile-first approaches—that leverage beacons, augmented reality and cross-channel customer profiling—to bridge shoppers’ online and offline worlds. In the age of mobile-dominant consumers—who have expectations of real-time, highly relevant and personalized experiences—omni-channel innovation is no longer a merely something nice to have at a physical store. It’s a must-have. Shoppers, then, are poised to be the big winners.” —Entrepreneur

Image: inmobi

 

In : STRATEGY

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